Brand: “Daisena”: “BOSO” peanuts

Goal

In 2017, “Daisena”, a company with unique marketing and product positioning strategies, joined Zalgiris’ partners. This cooperation is based on increasing the market awareness of “Daisena” brand “BOSO” peanuts, using Zalgiris’ name and logo.

Solution

A popular snack created in 2022 - licensed “BOSO “and Zalgiris peanuts in several flavors and types. It is a popular and light snack, especially suitable for basketball matches. "BOSO” video advertisements can also be seen in the Zalgirio Arena, encouraging people to take an interest in and buy “BOSO” branded products.

Result

Since the beginning of the partnership, the sales of Zalgiris and “BOSO” licensed peanuts have increased by 23%. All flavors of these peanuts currently account for 77% of total sales of coated peanuts in the Lithuanian market. "BOSO” peanuts have expanded Zalgiris’ basket of licensed products, and their availability in supermarkets increases the brand's awareness.