Brand: “eBay”
Goal
“eBay”, the world-renowned online auction and e-commerce site, has signed a partnership agreement with Zalgiris Kaunas to raise its profile in the Lithuanian business sector and to showcase the potential of online auctions.
Solution
This partnership agreement is intended to demonstrate the functionality of the “eBay” platform, with a particular focus on online auctioning. It is easy to use and can be done by anyone: all you have to do is create your auction, add the item you want to sell and wait for the best bid.
Result
An online auction of Zalgiris jerseys signed by Zalgiris players Arnas Butkevicius and Tomas Dimsa was created on “eBay”. All the money from the auction was donated to the animal shelter "Penkta koja". "eBay“ was shown as an easily accessible platform for every Lithuanian, as it is already an internationally recognized online shopping site abroad.