Brand: “Enefit”

Goal

“Enefit”, a green energy provider and eco-friendly decision maker, is a subsidiary of “Eesti energia”, the largest electricity generation and trading group in the Baltics. The ## Goal of the company, which joined Zalgiris in 2022, is to encourage consumers to choose “Enefit's” services and to increase the awareness of its brand.

Solution

It was decided to implement a non-traditional licensed product project - the “Supergreen“ independent electricity supplier plan, branded with the Zalgiris logo. The project was based on the idea of the Zalgiris team, which represents sustainable energy and the color green, run by “Enefit”. On Zalgiris social media channels, you can see “Enefit” campaigns "Green energy supported by Enefit Lietuva“, which showcases fans' emotions in photos from Zalgiris Kaunas basketball team matches, and "Top 3 Dunks of the Month", which features the most impressive dunks created by Zalgiris’ players.

Result

The creation of an exclusive licensed product - the „Supergreen“ independent electricity supplier plan - has led to increased interest in “Enefit” and its electricity services. Two regular campaigns with “Enefit”, „Green energy supported Enefit Lietuva“ and "Top 3 Dunks of the Month", are also attracting attention on social media.