Brand: "EOLTAS"

Goal

Since 2021 Zalgiris Kaunas has been cooperating with “EOLTAS” - a Lithuanian auto parts trading company. “EGT” brand aims to increase awareness and introduce its products to a wider market.

Solution

The Zalgiris logo was used on “EGT”-branded licensed car window washer fluids and batteries. The advertising campaign for the products was shown on various channels, trying to reach a wider audience and using the image of the players, which helps to attract more customers.

Result

According to Paulus Anilionis, head of marketing at “EOLTAS”, "EGT” - Zalgiris products have allowed and continue to allow our company to open certain doors where Zalgiris’ logo plays a key role. We are sure that the cooperation with ZalDgiris has helped our products to be on the shelves of petrol stations and in various towns in Lithuania, where our company's customers in the automotive segment - garages, auto parts stores - operate. We are convinced that Zalgiris is a team of all Lithuania". Licensed products with the Zalgiris logo have helped “EOLTAS” to gain more visibility and to introduce its products more easily to the market.