Brand: "Go3"

Goal

“Go3”, the online TV and movie and series rental platform, has been on the market for years. However, “Go3” is a platform with ambitions and high expectations, which aim is to promote the highest possible sales of services.

Solution

As of 2021, “Go3” has become the general partner of Zalgiris Kaunas and occupies an important and highly visible advertising position. The “Go3” logo and promotional clips can be seen during EuroLeague and LKL games: on the players' jerseys, on the LED screens around the court, on the court's free-throw circle and on social media. In addition, the image of all players is used. Visibility in various advertising positions draws the attention of viewers and social media users, so “Go3” is becoming an increasingly visible platform that encourages users to engage with its services.

Result

The visibility figures generated by the advertising positions reach extremely high levels. According to the 2023 “Nielsen” study, “Go3” tripled the value of its advertising, reaching a tangible value of almost €4 million, thanks to the high level of activity and the increase in the local audience in the previous season. “Go3” was the most value-enhancing brand among the other EuroLeague clubs.