Brand: “Kambo Kombucha”

Goal

“Kambo Kombucha”, a young business producing and selling a healthy drink alternative of kombucha, aims to increase its brand awareness and introduce the product to major retailers. It also aims to promote the principles of healthy lifestyles in society.

Solution

In the 2023-2024 season, Zalgiris started working with “Kambo Kombucha” and created a new licensed product - "Green and White Spirit". This kombucha is a great healthy drink option for those who want to consume natural products. Also, “Kambo Kombucha” promotional clips and informative questions are visible on Zalgiris social media, reaching a large audience.

Result

The awareness of “Kambo Kombucha” has increased over the year, allowing the new product to enter the market and now be available in major supermarket chains. It is encouraging that this licensed drink has become one of the best-selling kombucha flavors. Social media posts have also contributed to the increased awareness, which has helped to get familiar with the essence and purpose of kombucha as a product.