Brand: “NordVPN”

Goal

“NordVPN”, an innovation-driven company seeking to ensure safe and convenient internet browsing, started a partnership with Zalgiris at the end of 2022. Their main ## Goal is to grow company awareness in Lithuania and introduce their benefits to customers.

Solution

To spread the partner’s message more widely, a digital space with a wide and diverse daily audience was chosen. In Zalgiris’ social media channels, you can see more than the “NordVPN“ ads: a “Defensive Moment“ series showing the best defensive episodes of Zalgiris each month, and “Green and White Advice“ with useful tips for safe internet browsing. These two series reflect the offering of “NordVPN” – safety and defense.

Result

The “Defensive Moment“ and “Green and White Advice“ social media series have attracted a lot of interest, therefore, they’re being continued for the second season in a row. Also, the exposure of the “NordVPN” brand and its benefits on Zalgiris channels have made an impact on the “NordVPN” services sales growth.