Brand: “Samsung”

Goal

“Samsung” is an international brand with a reputation for innovation in electronics and smart technology. The company's objective is to enter the market with a new product and bring it to the market. “Samsung” joined Zalgiris as a partner in 2023.

Solution

In March 2023, a new Zalgiris-Samsung licensed product, the “Samsung Galaxy S23 Zalgiris Limited Edition” smartphone, was launched. The success of the first project led to further collaboration and in January 2024 the next co-licensed product, the Samsung Galaxy S24 Zalgiris Limited Edition smartphone, was launched on the market with AI functionality - the world's first such feature in a smartphone. The use of the Zalgiris image with promotional clips has also helped to raise awareness of the products.

Result

Zalgiris' licensed product basket has been expanded to include two Samsung smartphones, and the Galaxy S24 Zalgiris Limited Edition is the world's first model with artificial intelligence funcionality. They are available in Samsung physical stores and in the Zalgiris Shop online and physical stores.