Žalgiris attracts a diverse audience that is comprised of Kaunas citizens, visitors from different parts of Lithuania, and international guests. Info source: Kantar 2023 *The share of attendees coming from a county corrected by that county's population.

More than 18 000 articles were published mentioning Kaunas in combination with Žalgiris in one year, more than 10 000 of all articleas were in international media. Because of Žalgiris, Kaunas in total got 51 billion impressions in one year, 28,7 billion of them from non-Lithuanian sources. Info source: Agility PR Solutions Monitoring Tool (March 1, 2024 - March 1, 2025)

Žalgiris is not only a leading sports and entertainment brand, but also a significant economic engine for Kaunas and Lithuania. By attracting large volumes of visitors to EuroLeague and LKL games, concerts, and other events, the group stimulates spending on hospitality, transport, accommodation, and leisure services well beyond the arena itself. Because a substantial share of attendees come from outside Kaunas - including from abroad - this spending represents real inflows to the local economy rather than simple redistribution.