Brand: "Švyturys-Utenos alus"

Goal

“Švyturys-Utenos alus” is Lithuania's largest beverage producer. With a large beverage market, it is important for the company to increase the popularity of its brand and drive sales of its products. The partnership with Zalgiris, which has been in place since 2016, is one of the ways to do this.

Solution

Zalgiris has developed a licensed product with “Švyturys-Utenos alus”, “Žalia Balta”, which is available in all supermarkets. In addition, an exclusive project was carried out which ## Resulted in a unique “EGYBOY” T-shirt for real Green White fans. This is a great example of how we can increase the brand awareness of our partners by creating a line of t-shirts or other merchandise together with Zalgiris.

Result

According to the 2023 “Nielsen” study, “Švyturys-Utenos alus” generated 1 million euros in value during the previous season. The “EGYBOY” T-shirt line, was created and is still available in Zalgiris Shop stores today.