Brand: "Top sport"

Goal

“Top sport” is a Lithuanian betting company that has returned to Zalgiris in the 2022-2023 season after a seven-year hiatus. With a wide variety of betting companies, “Top sport” priority is to increase its visibility on the Lithuanian market and promote safe betting.

Solution

In addition to basketball, “Top sport” is developing a partnership with other sports representing Zalgiris Kaunas name: football and futsal. "Bar 11” at Zalgirio Arena has been awarded the “Top sport” title. The Zalgiris basketball team's highlights can be seen in the Highlights section on the YouTube channel in partnership with “Top sport”, and the betting company's name can be seen on the Zalgiris players' playing and warm-up kit and on a sticker on the parquet floor.

Result

The visibility of “Top sport” in Lithuania is continuously increased through the use of its name and logo in Zalgiris' communication. "Top sport Bar 11” is always packed with fans, and the existing promotional positions, such as the T-shirts and the parquet floor, help to attract more attention from people in the arena and in front of the TV screens due to the high visibility.