Brand: "Viada"

Goal

“Viada” is a new partner of Zalgiris Kaunas, joined in 2023, and is characterized by its dynamic, modern environment. In a highly competitive gas station environment in Lithuania, “Viada” strives to strengthen its brand image and differentiate itself from other gas stations by using modern technology and focusing on the environment. The partnership with Zalgiris also aims to strengthen the employer’s image.

Solution

From the very beginning of the partnership, “Viada” has been actively involved in the cooperation with Zalgiris, and the successful communication and mutual understanding between the two sides has helped to build an image of a strong partner. In order to increase the visibility of the “Viada” brand, various promotional positions have been used: the use of the basketball players' image, screens with promotional clips in the Zalgirio Arena during basketball matches, and a plane trip to a Zalgiris match in Monaco.

Result

In partnership with Zalgiris Kaunas, “Viada” organized a game using the team's image, with the main prize being a trip with the basketball team to a EuroLeague away game in Monaco. The winner of the grand prize revealed that it was compensation for his unfulfilled childhood dream of becoming a basketball player. The case of “Viada” and Zalgiris shows that a successful cooperation between an employer and the most popular basketball club in Lithuania attracts the attention of the people and strengthens the image of the company.