Brand: "Vilkyškių pieninė"

Goal

“Vilkyškių pieninė” has been a well-known player in the dairy market for many years. In a highly competitive environment, it is important for the company not only to increase its visibility, but also to promote the sales of its products and to maintain its image as a reliable, long-term partner, which is being built together with Zalgiris Kaunas.

Solution

More than 10 years of cooperation with Zalgiris Kaunas has allowed “Vilkyškių pieninė” to raise its profile and promote the consumption of licensed products, including various milk products. Basketball matches at Zalgirio Arena are unthinkable without the black “Vilkyškių” cat mascot. Games during the matches and competitions on social platforms also encourage consumers to pay attention to the products produced by “Vilkyškių pieninė”, which have also been popular with Zalgiris basketball players over the years.

Result

Zalgiris and “Vilkyškių pieninė” have 27 licensed products - almost half of the number of dairy products available from “Vilkyškių pieninė”. According to “Kantar” data as of June 2023, “Vilkyškių pieninė” products are the best-selling of Zalgiris' licensed food products, accounting for 47% of purchases. The players are also happy with the brand, as a number of them have become the face of “Vilkyškių pieninė” through their long-standing partnership, and the two names are already inseparable.