Zalgiris Kaunas announces a new strategic partnership with global sports brand PUMA. The agreement will ensure the supply of top quality sportswear for at least 3 seasons.
All three Zalgiris basketball teams will be outfitted in PUMA brand apparel. The Zalgiris Shop will begin selling a unique collection of PUMA products, and a special line of casual apparel will be designed specifically for Zalgiris fans. This will give not only athletes, but also all fans, the chance to enjoy high-quality sports and lifestyle apparel.
“PUMA enters cooperation with Zalgiris Kaunas as this is a great way of strengthening our commitment to sports and innovation. Partnership with one of the most prestigious sports organizations in Lithuania, which has a long cultural history, allows us to contribute to the development of sports as well as demonstrate how innovative technologies can improve the performance of athletes and the well-being of the community. Together with Zalgiris Kaunas, we will strive to promote innovative solutions that would increase the efficiency of athletes and enable all sports enthusiasts to enjoy the highest quality sports equipment. We are happy to partner with Zalgiris Kaunas and contribute to their success in all sports,” Jan Sochor, General Manager of PUMA Eastern Europe & EEMEA Distribution, noted.
Zalgiris Kaunas enters the new chapter with ambitious goals and a strong desire to enhance its image on the international stage.
“This partnership is an important step for the growth of the Zalgiris organization. It reflects our commitment to providing the highest quality merchandise to our athletes and fans, while also presenting the unified image of the teams both on and off the court. Cooperation with PUMA will strengthen the Zalgiris Kaunas brand in the international arena, opening opportunities to attract more sponsors and partners and increase the club's visibility in the global sports community,” said Paulius Jankunas, President of Zalgiris Kaunas.
United vision and ambition to expand horizons
“Our goal is to create a unified team image. We are happy to collaborate with a world-class brand that shares our values and commitment to improvement,” confirms Ignas Vysniauskas, Marketing Director of Zalgiris Group. “Like us, PUMA strives to innovate, lead, and stand out in the market, which is why their partnerships with Rihanna, Dua Lipa and Formula-1 inspire new trends in the sport’s fashion industry. Zalgiris has also invested a lot into the street fashion collections, co-created a merchandise line with a famous Lithuanian rapper OG Version. We chose PUMA for their unique designs, and our united vision. Such collaboration allows us not only to stand out but also to captivate a broader audience.”
Both organizations share a common goal for continuous improvement and offering unique products to the community. As a result, this collaboration and partnership will open up new opportunities and prospects for both parties.
“Collaboration with Zalgiris Kaunas is a vital step for us in the Baltic market, offering a unique opportunity to demonstrate our dedication and commitment to the club, community, and sports. This partnership also highlights PUMA's growing presence in the Baltics, underscoring its influence both in lifestyle and sports sectors. We are proud to partner with the largest club in Lithuania and contribute to the growth of both sports and business,” said Aistis Rimkus, Country Manager at PUMA Baltics.
The contract is signed until 2027. There are plans for expanding the cooperation to include other Zalgiris Kaunas clubs, such as football and futsal teams in the future.
