payabl., a leading European financial technology provider offering payments and business accounts, has partnered with Zalgiris Kaunas and Zalgirio Arena for the 2025-26 season, marking a new chapter of support for Lithuania’s national sport.
For payabl., the sponsorship is about more than brand presence – it is a commitment to investing in the local community and supporting a true Lithuanian legend. Basketball is more than a game in Lithuania; it is the country’s most beloved sport, a source of identity and pride. Zalgiris, with its rich history and passionate fan base, is a national institution that has united generations of fans, inspired young athletes, and carried Lithuania’s name onto the European stage. By standing alongside Zalgiris and Zalgirio Arena, payabl. is proud to contribute to a tradition that reaches far beyond the court, into culture, community, and national spirit.
Commenting on the partnership, Esfira Zaka, General Manager, Lithuania at payabl., said: “This partnership underscores payabl.’s growing presence in Lithuania. For us, it’s not only about supporting the country’s most iconic team, but also about taking a first step in deepening our long-term commitment here. Lithuania has become a hub for fintech innovation, and we’re proud to build our regional base in Lithuania alongside Zalgiris, a symbol of resilience and ambition that resonates far beyond basketball.”
Donatas Norkevicius, Head of Partnership Sales at Zalgiris Kaunas, said: “We’re proud to welcome payabl. as a partner. Their support strengthens not only our club, but also our wider community. Together, we share the same spirit – to aim high, to stay resilient, and to inspire people both on the court and beyond.”
For fans, the partnership will be visible both on and off the court throughout the season. The payabl. brand will feature prominently during Zalgiris’ EuroLeague and LKL home games at Zalgirio Arena, including in-arena activations, digital channels, and the newly named “payabl. VIP hall.” Beyond visibility, fans can expect new experiences and community-focused initiatives designed to bring supporters closer to the club, while showcasing the shared values of passion, perseverance, and teamwork that define both Zalgiris and payabl.
