NEXEN TIRE, one of the world's leading tire manufacturers, is proud to announce the launch of its first basketball partnership in Europe with the Lithuanian Zalgiris Kaunas, one of the championship-winning clubs in Lithuania. Since the club has a rich history of success in basketball, both domestically and internationally, this partnership marks a new chapter for NEXEN TIRE as it continues to expand the company’s presence and commitment to supporting local communities in the Baltic region and across Europe.
Building on its continued success in sports marketing, NEXEN TIRE strategically chose to partner with the Lithuanian basketball club that embodies passion, success, and a massive fan base following. This collaboration aligns perfectly with the company’s strategy for the European market.
“NEXEN TIRE is delighted to partner with Zalgiris Kaunas, a club that represents both excellence and strong community ties across Europe,” said Peter Gulow, Vice President Europe Central & East at NEXEN TIRE. “Through this partnership, we aim to not only enhance our brand presence in the Baltic region but also to contribute meaningfully to the growth of local businesses. Through the club's digital platforms, we’ll be able to engage with European fans while strengthening our presence in the Baltic region. We are committed to connecting with people, driving both brand visibility and business development across Europe.”
The tire manufacturer will have prominent visibility within the Zalgirio Arena as the official tire sponsor of Zalgiris Kaunas. This exposure provides an exceptional opportunity to connect with fans, increasing brand recognition and encouraging fan engagement with the tire brand.
“Zalgiris is pleased to announce the partnership with NEXEN TIRE. We have repeatedly stated that our goal is to work with world-class brands, and this partnership proves just that. We believe in a collaboration that has great potential to support our community across Europe. Zalgiris has many fans not only in Lithuania but also in Latvia and Estonia, so our goal is to provide a platform that empowers businesses and promotes innovation,” said Paulius Jankunas, President of Zalgiris Kaunas.
