AB Artea bankas is entering a new long-term strategic partnership with Zalgiris Kaunas basketball club, a regular participant of the EuroLeague basketball tournament and multiple national champion.
Through this partnership, Artea aims to strengthen its ties with the active Zalgiris community, increase brand awareness and recognition, and share its values and image more widely. With the new basketball season approaching, Artea plans to introduce special services tied to the partnership as well.
“We are excited to begin this cooperation with Artea - a Lithuanian bank that, like us, believes in the power of community and the importance of ambition in striving for the highest results. Zalgiris represents more than just a sports club - it embodies unity among families, youth, and the people of Lithuania. We believe this partnership will unlock new opportunities for both our team and Artea’s clients, bringing us even closer to our fans’ hearts,” says Zalgiris President Paulius Jankunas.
“As the bank with Lithuanian origins, we are closer to the country's residents and businesses, and this partnership connects us to a community that unites the entire country.
We are proud to have such a high-level sports organization in Lithuania - a team that brings people together like no other. At the same time, we take pride in being a Lithuanian bank, grown here, made up of a Lithuanian team. That’s why this partnership feels so natural,” says Artea Bank CEO Vytautas Sinius.
Artea has launched an energetic and distinctive campaign to introduce its new brand to the market and promote the bank’s values, which are closer to everyone's needs. This is part of the bank's broader strategic ambition to become the best bank in Lithuania and the first choice for the country's residents and businesses. Artea’s direction is modern Lithuanian identity and a desire to be even closer to the community.