Go3, the leading television in the Baltics, and Zalgiris Kaunas, Lithuania’s most successful basketball club and a long-time EuroLeague participant, are thrilled to announce the extension of their strategic partnership for the 2025-26 season. Under the renewed agreement, Go3 will remain the general partner of Zalgiris Kaunas.
This partnership is more than just a sponsorship – it’s a shared commitment on creating a value for basketball fans. Together, Go3 and Zalgiris will launch new joint marketing campaigns, community-driven initiatives, and exclusive programming to display the club’s biggest moments throughout the season.
“Basketball is a central part of Lithuanian culture, and Zalgiris represents this tradition in the best way. We’re honored to continue this journey with a club that unites and inspires people of all ages. For Go3, this partnership is about more than visibility. It is about providing fans with new opportunities to experience basketball and stay connected with the community,” said Ivars Lubans, Head of Marketing and E-commerce at Go3.
This renewed collaboration underscores Go3’s ongoing dedication to Lithuanian basketball – often called the country’s ‘second religion’ – and highlights our mission to bring fans even closer to the game, both on and off the court.
“We are excited to continue cooperation with Go3 television. We value trusted partners who understand our vision and share our commitment to excellence. Go3 has proven to be more than a sponsor - they are a strategic ally who helps us connect with our fans in meaningful ways. This extension is a testament to the strength of our collaboration and the exciting future ahead,” says Zalgiris President Paulius Jankunas.
Go3 television provides a unique content selection, including VOD libraries, selection of TV channels with the option to watch content after the live broadcasting with no ads, and the elite sports broadcasts from EuroLeague, NBA, EuroCup, Liga ACB, NCAA, Basketball Champions League, FIBA National Teams competitions, La Liga, Ligue 1, Serie A, UEFA Champions League, UEFA Europa League, Premier League, Bundesliga, Formula 1, UFC, Glory, ATP Tennis, NHL, WRC, MXGP and more.
